StreamGeeks - EP23 - Hacking the Youtube Algorithm w/ Live Video

January 26, 2018

This week we discuss how to use YouTube’s live streaming features to hack the YouTube algorithm. We discuss the most important aspects of the YouTube algorithm and how live streaming can put your videos first in search results. Everyone knows that YouTube’s search engine has been built to deliver the most relevant content to it’s users. But what makes YouTube’s algorithm decide that one video more relevant than another? We discuss the important of watch time and user engagement ratings which can be improved when you are delivering your content live.

Our entire presentation is available at https://streamgeeks.us/youtube for download we include some of our favorite YouTube assets including photoshop files for YouTube Thumbnails and outro screens designed for the new YouTube End Screens. We hope you enjoy this episode full of YouTube SEO and Strategy secrets Paul has built up over the years with a focus on delivering content via live video. Many of the SEO strategies discussed have been accumulated from exclusive trade shows such as VidSummit in Los Angeles which Paul credit for many of his tips. But the StreamGeeks also share insights from the live streaming world where the compare and contrast Facebook’s live streaming platform with YouTube.

  1. SEO

    1. Explaining the YouTube Algorithm – Wants to serve the viewer. Uses engagement and view time to determine relevance. Combination of likes, subscribes, shares on social media, embeds out on the web and total time users spend watching your video in seconds.)
    2. Live streaming as a YouTube growth strategy. Promote new video used schedules upload
    3. Boosting content on Adwords
    4. Titles – Relevant – Penalized for low view rates
    5. Description
    6. Closed Captions
    7. Tags
    8. Links – Inside YouTube – Penalized for linking away
    9. Channel Page – Short Trailer, use playlists for branding
    10. Show Playlist – Send people to playlist links and encourage binge watching
    11. Promote your content with keywords and
    12. Thumbnails
    13. Custom outro – End Screen
    14. Daily strategy – chunk content save as new
    15. Deleting preshow with editor
  2. YouTube Live Goals
    1. Grow Live Viewer Audience
    2. Chat Integration
    3. Request Subscribes – Grow your notification tribe
    4. Request Comments – Learn what your audience wants to see next
    5. Schedule your Stream – Don’t Stream Now!
      1. Scheduled streams maintain view count and most importantly view time
  3. Advanced YouTube Live Features
    1. 4K Streaming
    2. 3D Streaming
    3. Multi-Streaming
  4. Tools
    1. Gleam.io
    2. YouTube AutoComplete
    3. Google Trends Keyword Finder
    4. Blue Ocean Theory
    5. Inspect Page Source: Keywords
    6. Zapier – HELPFUL TOOL OF THE WEEK (SUPER TOOL)
  5. Show Promotion
    1. Press Release
    2. Blog Post
    3. Podcast
    4. Twitter
    5. Snippet
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