StreamGeeks - EP 29 - Making Fundraising Fun Again with Live Streaming

March 12, 2018

In this episode, the StreamGeeks highlight new technologies and ideas for live streaming fundraisers. A bubble machine, a balloon pump and a whole lot more come together to make this podcast a fun listen!

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StreamGeeks - EP 28 [VIDEO] - Live Streaming for a Bar/Restaurant - What went well and what didn’t!

March 8, 2018

In Episode 28, of the StreamGeeks Podcast, we delve into the process of live streaming for a Bar/restaurant. We just finished an on-site live broadcast to Facebook at the Split Rail Tavern in West Chester, PA. Here's what went well and the obstacles we found along the way. Enjoy!

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StreamGeeks - EP 28 - Live Streaming for a Bar/Restaurant - What went well and what didn’t!

March 8, 2018

In Episode 28, of the StreamGeeks Podcast, we delve into the process of live streaming for a Bar/restaurant. We just finished an on-site live broadcast to Facebook at the Split Rail Tavern in West Chester, PA. Here's what went well and the obstacles we found along the way. Enjoy!

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StreamGeeks - EP 26 - [VIDEO] How to add live streaming services to your business

February 27, 2018

Episode 26 is all about business opportunities. The StreamGeeks interview marketing professionals, social media shops, video production companies and more to learn about live streaming services. It seems like everyone is shifting gears to offer new services for the booming $30 billion dollar market.

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StreamGeeks | Episode 27 | Video Marketing - Facebook vs YouTube

February 26, 2018

Video Marketing - Facebook vs YouTube

 

YouTube and Facebook are the world's largest platforms for advertising video today. It’s interesting to think about how different the Red and Blue giants have become.

Today we'll dive into both and our strategic approach.

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StreamGeeks - EP 26 - The Best of Our Industry Leader Interview Series

February 20, 2018

In episode 26 of StreamGeeks we dive into live video and digital marketing strategy. We interviewed 8 industry experts on what it takes to build and grow your online presence and the value of video for business. From recorded to live content, we're bringing you the gems of these discussions. 

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StreamGeeks - EP26 - Space X Roadster Launch - Outerspace Donuts - Video Production Critique

February 12, 2018

The StreamGeeks critique the epic SpaceX Roadster Launch, have fun chatting about outerspace donuts and where Paul finds his zen time. 

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StreamGeeks - EP 25 - SMARKETING - How we fuel our lead funnel with live video

February 7, 2018

This week in Episode 25, the StreamGeeks pop the hood on their inbound marketing engine and share insights on how live video is fueling their lead generation system. The team is joined by Morgan Jacobson, HubSpot Principal Manager, to discuss how businesses small and large are using live video in every stage of the inbound marketing funnel. The StreamGeeks Chief Streaming Officer, Paul Richards, explains how the team uses HubSpot as a central marketing management platform to organize the company's efforts surrounding live video as a tool to attract, convert, close and delight customers. The company has been using HubSpot for over 5 years building an audience of over 45,000 contacts using a mixture of traditional inbound marketing and live streaming as a driving force for lead generation. 

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StreamGeeks - EP 24 - Can Live Streaming Save Small Business? [Video]

January 31, 2018

I really do believe that live streaming and social media may have the power to help defend our country's small businesses against tech giants like Amazon and Walmart! I love small businesses and I just finished producing a beautiful, television quality, Facebook Live broadcast for a local retail store. Most small businesses, especially those in the boutique retail space, do not have time to think about producing videos, much less broadcasting live. In fact, the owner of Old Soul Decor, Krystal Reinhard, pictured below, did not even have a YouTube account when I first asked her about doing a free pro-bono broadcast for her company.

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Old Soul Decor is located just a few doors down from our office in downtown West Chester and Krystal explained to me that she knows they should live streaming but it's difficult to find the time. Like many other small businesses, Reinhard has a dedicated following on Facebook with over 1,000 likes on her page, a social media feat she is proud of.

 

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StreamGeeks - EP 24 - Can Live Streaming Save Small Business?

January 31, 2018

I know this title sounds like click-bait, but I really do believe that live streaming and social media may have the power to help defend our countries small businesses again tech giants like Amazon and Walmart! I love small businesses and I just finished producing a beautiful, television quality, Facebook Live broadcast for a local retail store. Most small businesses, especially those in the boutique retail space, do not have time to think about producing videos, much less broadcasting live. In fact, the owner of Old Soul Decor, Krystal Reinhard, pictured below, did not even have a YouTube account when I first asked her about doing a free pro-bono broadcast for her company.

Old Soul Decor is located just a few doors down from our office in downtown West Chester and Krystal explained to me that she knows they should live streaming but it's difficult to find the time. Like many other small businesses, Reinhard has a dedicated following on Facebook with over 1,000 likes on her page, a social media feat she is proud of.

 

With everything going on in today's day and age, the rise of Walmart and now Amazon, it's a wonder how small businesses in our community stay afloat. The rise of online video and live streaming has been a blessing for our business so I really wanted to see if we could rub a little of our magic off on a local business :)

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Above you can see an "inbound marketing" funnel I built modeled from HubSpot's famous "Attract, Convert, Close & Delight" motto and redesigned for retail businesses. It seems to me that too many retail stores are too reliant on walk-in customers and physical attraction items like a store-front window. While it will likely take a real human to covert and close many traditional retail customers I believe that live streaming will be a game changer when paired with localized advertising tools available from Facebook & YouTube.

 

As you can see on slide 16 of my Slideshare embedded, social media advertising has a much lower price of entry when compared to Local Radio or Television advertising. There's a lot of information to digest in this presentation and included tutorial video. In essence, I believe that people buy from small businesses because they like to shop locally and they like purchasing from someone they know and trust. Live streaming will allow small businesses of every variety to reach out to their local communities in ways that big businesses could never scale to fulfill. So I would love to hear some comments from those of you on LinkedIN who are passionate about small business!

Sincerly,

Paul Richards

Chief Streaming Officer

StreamGeeks

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