StreamGeeks - EP 26 - [VIDEO] How to add live streaming services to your business

February 27, 2018

Episode 26 is all about business opportunities. The StreamGeeks interview marketing professionals, social media shops, video production companies and more to learn about live streaming services. It seems like everyone is shifting gears to offer new services for the booming $30 billion dollar market.

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StreamGeeks | Episode 27 | Video Marketing - Facebook vs YouTube

February 26, 2018

Video Marketing - Facebook vs YouTube

 

YouTube and Facebook are the world's largest platforms for advertising video today. It’s interesting to think about how different the Red and Blue giants have become.

Today we'll dive into both and our strategic approach.

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StreamGeeks - EP 26 - The Best of Our Industry Leader Interview Series

February 20, 2018

In episode 26 of StreamGeeks we dive into live video and digital marketing strategy. We interviewed 8 industry experts on what it takes to build and grow your online presence and the value of video for business. From recorded to live content, we're bringing you the gems of these discussions. 

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StreamGeeks - EP26 - Space X Roadster Launch - Outerspace Donuts - Video Production Critique

February 12, 2018

The StreamGeeks critique the epic SpaceX Roadster Launch, have fun chatting about outerspace donuts and where Paul finds his zen time. 

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StreamGeeks - EP 25 - SMARKETING - How we fuel our lead funnel with live video

February 7, 2018

This week in Episode 25, the StreamGeeks pop the hood on their inbound marketing engine and share insights on how live video is fueling their lead generation system. The team is joined by Morgan Jacobson, HubSpot Principal Manager, to discuss how businesses small and large are using live video in every stage of the inbound marketing funnel. The StreamGeeks Chief Streaming Officer, Paul Richards, explains how the team uses HubSpot as a central marketing management platform to organize the company's efforts surrounding live video as a tool to attract, convert, close and delight customers. The company has been using HubSpot for over 5 years building an audience of over 45,000 contacts using a mixture of traditional inbound marketing and live streaming as a driving force for lead generation. 

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StreamGeeks - EP 24 - Can Live Streaming Save Small Business? [Video]

January 31, 2018

I really do believe that live streaming and social media may have the power to help defend our country's small businesses against tech giants like Amazon and Walmart! I love small businesses and I just finished producing a beautiful, television quality, Facebook Live broadcast for a local retail store. Most small businesses, especially those in the boutique retail space, do not have time to think about producing videos, much less broadcasting live. In fact, the owner of Old Soul Decor, Krystal Reinhard, pictured below, did not even have a YouTube account when I first asked her about doing a free pro-bono broadcast for her company.

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Old Soul Decor is located just a few doors down from our office in downtown West Chester and Krystal explained to me that she knows they should live streaming but it's difficult to find the time. Like many other small businesses, Reinhard has a dedicated following on Facebook with over 1,000 likes on her page, a social media feat she is proud of.

 

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StreamGeeks - EP 24 - Can Live Streaming Save Small Business?

January 31, 2018

I know this title sounds like click-bait, but I really do believe that live streaming and social media may have the power to help defend our countries small businesses again tech giants like Amazon and Walmart! I love small businesses and I just finished producing a beautiful, television quality, Facebook Live broadcast for a local retail store. Most small businesses, especially those in the boutique retail space, do not have time to think about producing videos, much less broadcasting live. In fact, the owner of Old Soul Decor, Krystal Reinhard, pictured below, did not even have a YouTube account when I first asked her about doing a free pro-bono broadcast for her company.

Old Soul Decor is located just a few doors down from our office in downtown West Chester and Krystal explained to me that she knows they should live streaming but it's difficult to find the time. Like many other small businesses, Reinhard has a dedicated following on Facebook with over 1,000 likes on her page, a social media feat she is proud of.

 

With everything going on in today's day and age, the rise of Walmart and now Amazon, it's a wonder how small businesses in our community stay afloat. The rise of online video and live streaming has been a blessing for our business so I really wanted to see if we could rub a little of our magic off on a local business :)

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Above you can see an "inbound marketing" funnel I built modeled from HubSpot's famous "Attract, Convert, Close & Delight" motto and redesigned for retail businesses. It seems to me that too many retail stores are too reliant on walk-in customers and physical attraction items like a store-front window. While it will likely take a real human to covert and close many traditional retail customers I believe that live streaming will be a game changer when paired with localized advertising tools available from Facebook & YouTube.

 

As you can see on slide 16 of my Slideshare embedded, social media advertising has a much lower price of entry when compared to Local Radio or Television advertising. There's a lot of information to digest in this presentation and included tutorial video. In essence, I believe that people buy from small businesses because they like to shop locally and they like purchasing from someone they know and trust. Live streaming will allow small businesses of every variety to reach out to their local communities in ways that big businesses could never scale to fulfill. So I would love to hear some comments from those of you on LinkedIN who are passionate about small business!

Sincerly,

Paul Richards

Chief Streaming Officer

StreamGeeks

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StreamGeeks - EP23 - Hacking the Youtube Algorithm w/ Live Video [Video]

January 26, 2018

This week we discuss how to use YouTube’s live streaming features to hack the YouTube algorithm. We discuss the most important aspects of the YouTube algorithm and how live streaming can put your videos first in search results. Everyone knows that YouTube’s search engine has been built to deliver the most relevant content to it’s users. But what makes YouTube’s algorithm decide that one video more relevant than another? We discuss the important of watch time and user engagement ratings which can be improved when you are delivering your content live.

Our entire presentation is available at https://streamgeeks.us/youtube for download we include some of our favorite YouTube assets including photoshop files for YouTube Thumbnails and outro screens designed for the new YouTube End Screens. We hope you enjoy this episode full of YouTube SEO and Strategy secrets Paul has built up over the years with a focus on delivering content via live video. Many of the SEO strategies discussed have been accumulated from exclusive trade shows such as VidSummit in Los Angeles which Paul credit for many of his tips. But the StreamGeeks also share insights from the live streaming world where the compare and contrast Facebook’s live streaming platform with YouTube.

  1. SEO

    1. Explaining the YouTube Algorithm – Wants to serve the viewer. Uses engagement and view time to determine relevance. Combination of likes, subscribes, shares on social media, embeds out on the web and total time users spend watching your video in seconds.)
    2. Live streaming as a YouTube growth strategy. Promote new video used schedules upload
    3. Boosting content on Adwords
    4. Titles – Relevant – Penalized for low view rates
    5. Description
    6. Closed Captions
    7. Tags
    8. Links – Inside YouTube – Penalized for linking away
    9. Channel Page – Short Trailer, use playlists for branding
    10. Show Playlist – Send people to playlist links and encourage binge watching
    11. Promote your content with keywords and
    12. Thumbnails
    13. Custom outro – End Screen
    14. Daily strategy – chunk content save as new
    15. Deleting preshow with editor
  2. YouTube Live Goals
    1. Grow Live Viewer Audience
    2. Chat Integration
    3. Request Subscribes – Grow your notification tribe
    4. Request Comments – Learn what your audience wants to see next
    5. Schedule your Stream – Don’t Stream Now!
      1. Scheduled streams maintain view count and most importantly view time
  3. Advanced YouTube Live Features
    1. 4K Streaming
    2. 3D Streaming
    3. Multi-Streaming
  4. Tools
    1. Gleam.io
    2. YouTube AutoComplete
    3. Google Trends Keyword Finder
    4. Blue Ocean Theory
    5. Inspect Page Source: Keywords
    6. Zapier – HELPFUL TOOL OF THE WEEK (SUPER TOOL)
  5. Show Promotion
    1. Press Release
    2. Blog Post
    3. Podcast
    4. Twitter
    5. Snippet
Watch Now:

StreamGeeks - EP23 - Hacking the Youtube Algorithm w/ Live Video

January 26, 2018

This week we discuss how to use YouTube’s live streaming features to hack the YouTube algorithm. We discuss the most important aspects of the YouTube algorithm and how live streaming can put your videos first in search results. Everyone knows that YouTube’s search engine has been built to deliver the most relevant content to it’s users. But what makes YouTube’s algorithm decide that one video more relevant than another? We discuss the important of watch time and user engagement ratings which can be improved when you are delivering your content live.

Our entire presentation is available at https://streamgeeks.us/youtube for download we include some of our favorite YouTube assets including photoshop files for YouTube Thumbnails and outro screens designed for the new YouTube End Screens. We hope you enjoy this episode full of YouTube SEO and Strategy secrets Paul has built up over the years with a focus on delivering content via live video. Many of the SEO strategies discussed have been accumulated from exclusive trade shows such as VidSummit in Los Angeles which Paul credit for many of his tips. But the StreamGeeks also share insights from the live streaming world where the compare and contrast Facebook’s live streaming platform with YouTube.

  1. SEO

    1. Explaining the YouTube Algorithm – Wants to serve the viewer. Uses engagement and view time to determine relevance. Combination of likes, subscribes, shares on social media, embeds out on the web and total time users spend watching your video in seconds.)
    2. Live streaming as a YouTube growth strategy. Promote new video used schedules upload
    3. Boosting content on Adwords
    4. Titles – Relevant – Penalized for low view rates
    5. Description
    6. Closed Captions
    7. Tags
    8. Links – Inside YouTube – Penalized for linking away
    9. Channel Page – Short Trailer, use playlists for branding
    10. Show Playlist – Send people to playlist links and encourage binge watching
    11. Promote your content with keywords and
    12. Thumbnails
    13. Custom outro – End Screen
    14. Daily strategy – chunk content save as new
    15. Deleting preshow with editor
  2. YouTube Live Goals
    1. Grow Live Viewer Audience
    2. Chat Integration
    3. Request Subscribes – Grow your notification tribe
    4. Request Comments – Learn what your audience wants to see next
    5. Schedule your Stream – Don’t Stream Now!
      1. Scheduled streams maintain view count and most importantly view time
  3. Advanced YouTube Live Features
    1. 4K Streaming
    2. 3D Streaming
    3. Multi-Streaming
  4. Tools
    1. Gleam.io
    2. YouTube AutoComplete
    3. Google Trends Keyword Finder
    4. Blue Ocean Theory
    5. Inspect Page Source: Keywords
    6. Zapier – HELPFUL TOOL OF THE WEEK (SUPER TOOL)
  5. Show Promotion
    1. Press Release
    2. Blog Post
    3. Podcast
    4. Twitter
    5. Snippet
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StreamGeeks - EP 22 - How to Gain LIVE viewers on Facebook for Your Business

January 15, 2018

The StreamGeeks are a small team of video production professionals specializing in live streaming. Located outside of Philadelphia, Pennsylvania the team has over 20 live broadcasts available free to the public reviewing how businesses can best take advantage of live streaming. This week the StreamGeeks have published a free guide outlining 10 tips to gain more live viewers on Facebook to grow your business. 

Download our Free Facebook Live Guide here: https://streamgeeks.us/facebook-live-guide/

There is a HUGE need for professional video on Facebook especially live video. In this presentation, we will review how to increase your video quality and breakthrough with Live Video. We suggest users develop a niche on YouTube and Facebook. Use a press release, be prepared with an agenda. Content is important but so is the space that you deliver your presentation. Think about your studio… Then consider the lights, cameras and action.

“We are so happy to have a job where we can dedicate ourselves to promoting the live streaming industry” says Chief Streaming Officer, Paul Richards. “With over 20 episodes on live streaming we are finally ready to tackle Facebook Live streaming after the recent algorithm changes on the platform.”

10 Quick Tips:

  1. Have a regular show to give you audience a time and place to be.
  2. Gather email addresses and notify your audience when you go live via email.
  3. Start a Facebook Group and invite your audience to take things to the next level!
  4. Organic Growth will happen over time. Don’t forget to link all your websites/social profiles back to your Facebook page.
  5. Collaborate and Share with creators/companies in your space.
  6. Use instagram and drive traffic back to Facebook.
  7. Use Live Streams and
  8. Engagement to invite people to like your page.
  9. Everyone that engages with your live stream can be invited to like your page. This is the best way to grow your likes based off engagement from your audience.
  10. Find the direct link to your Facebook Live Stream and send your audience to their via email. This will increase your chances to go viral and improve overall reach.

Having great content is the best way to promote engagement. You can also ask for Likes and even use something called Facebook Live Reactions. A Facebook Live Reaction is a way to have your audience vote with emojis. We will demonstrate this process of boosting engagement in our live video.

The free StreamGeeks training catalog already includes tutorial on growing your live streaming audience, transitioning from video to live, interviewing guests and much more. Interested businesses can access the free video on the StreamGeeks YouTube Channel here. Don’t forget about the power of Native Video on Facebook. Do not simply share your YouTube videos on Facebook. Native video on Facebook will perform 10X better! It’s important to have a budget for boosting posts on Facebook.  But don’t forget to use an audience that will respond to your content and ultimately like your page and buy your product.  Learn from your boosted posts and see what demographic responds best to your content. One of the most important about live streaming is creating engaging and interactive content that responds to your audience. The magic happens when both the hosts and audience are having fun. Try your best to spice up your studio and have fun with this awesome experience.

Receive live show updated by liking the StreamGeeks Facebook page here. Each week the StreamGeeks have a giveaway free live streaming technology for viewers. Sign up to win a free live streaming camera and much more at https://streamgeeks.us/giveaway.

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